Wilson Toyota of Ames

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September 2025 Newsletter

August Recap

August was a busy month at Wilson Toyota! We hosted our Wilson Tail-Gate event with the Ames Animal Shelter, bringing the community together for pet adoptions and back-to-school season support.

Our “We Met By Accident” Collision Center campaign is here to remind you that repairs don’t have to be stressful. Our certified technicians use genuine Toyota parts to get you back on the road with confidence.

And with Test Drive on Your Turf, shopping for your next Toyota is easier than ever. We’ll bring the vehicle right to your driveway for a convenient, no-hassle experience.

Meet September Employee Spotlight, Chris!


Chris Reif

Business Manager

ABOUT

I was born and raised in Iowa. I moved to Ames to attend Iowa State University while serving in the Air Force, based in Des Moines. I met my beautiful wife at church here in Ames and we’ve been married 15 years. We’re quite involved at our church where my favorite things to do are welcome people at the door(yes, I’m an old man greeter) and an annual work trip to the off-grid bush in western Alaska.

HOW LONG HAVE YOU BEEN WITH WILSON TOYOTA?

A year and a half.

WHAT ARE YOU MOST PROUD OF IN YOUR CAREER SO FAR?

I’m blessed to be in a position that allows my amazing wife to stay home with our children.

WHY WILSON TOYOTA?

My true ‘why’ has really been formed since I started. In the last year, my mom got sick and was on life support for 3 weeks before turning the corner and recovering. I’ll never forget the day Danny scolded me for stopping in to give him an update on my way to the hospital. He said he doesn’t expect to see me until my mom was better; “Go take care of your family as long as it takes. We’ll be here.” That meant the world to me and my family, and it speaks to the character of the leadership here.

WHO IS SOMEONE AT WILSON TOYOTA WHO INSPIRES YOU?

Nick and Josh. Each in their own way, and for different types of tasks, they just solve problems and make things happen.

WHAT WAS YOUR FIRST CAR?
1979 Buick Electra Limited

WHAT IS YOUR HIDDEN TALENT?
I’m a poet and songwriter.

September Happenings



As we kick off September we are excited to bring the energy of football season right here to Wilson Toyota. This month we are inviting you to Join Team Wilson with a winning deal that keeps your vehicle running strong all season long. For just 200 dollars you will receive three oil changes which is a game plan that guarantees savings, convenience and peace of mind. Just like a great team works together to secure victory our service team is here to make sure your car stays in top shape mile after mile. Let’s make this September one to remember both on and off the field.

Recommended Posts

Corolla

New 2026 Corolla vs. Corolla Hybrid: What Is Best for Me?

This content was aggregated from local dealer data and insights provided by the USA Today Network Automotive Insights team using Google Gemini and the Vehicles For Sale Near Des Moines Register Edition marketplace writing team. New 2026 Corolla vs. Corolla Hybrid: What Is Best for Me? Choosing a new car is an exciting time, especially when you're looking at a popular and reliable vehicle like the Toyota Corolla. The 2026 Toyota Corolla lineup offers fantastic choices, including the traditional gasoline-powered Corolla and the fuel-efficient Corolla Hybrid. Many drivers are curious about the Hybrid model but aren't sure how it's different from a regular gas car. Let's break down the key differences to help you decide which one is the perfect fit for your driving needs. Understanding the Power Under the Hood At its core, the main difference between the Toyota Corolla and the Toyota Corolla Hybrid is how they get their power. The standard Toyota Corolla uses a gasoline engine, just like most cars you've driven. You fill it up with gas, and the engine powers the wheels. The Toyota Corolla Hybrid is a bit different. It uses a gasoline engine AND an electric motor, along with a special battery. These two power sources work together. Sometimes the electric motor powers the car on its own, especially at lower speeds. Other times, the gasoline engine takes over, or both work together for more power. A very important point to remember is that you never have to plug in a Corolla Hybrid. The car charges its own battery as you drive, using energy from the engine and when you slow down or brake. And yes, it still uses gasoline, just less of it! Fuel Economy and Your Wallet One of the biggest reasons people consider a Toyota Corolla Hybrid is for its impressive fuel economy. Because it can run on electric power for part of your drive, especially in stop-and-go traffic or around town, the Hybrid typically uses less gasoline. This means fewer trips to the gas station and more savings over time. The standard Toyota Corolla is also very fuel-efficient for a gasoline car, offering a great balance of performance and economy. For drivers who do a lot of highway driving at steady speeds, the difference in fuel savings might be less noticeable compared to someone who drives mostly in the city. Initial Purchase Price and Long-Term Savings Generally, the Toyota Corolla Hybrid might have a slightly higher purchase price than a comparable gasoline-powered Toyota Corolla. This is due to the added technology of the electric motor and battery system. However, the potential for significant fuel savings over the years can often make up for this initial difference, especially if you drive a lot. It's about looking at the total cost of ownership, not just the sticker price. Driving Habits: City, Highway, and Commuting Your daily driving habits play a big role in which Corolla is best for you. City Driving and Stop-and-Go: If your commute involves a lot of traffic lights, stop signs, and lower speeds, the Toyota Corolla Hybrid is likely to shine. It can use its electric motor more often in these situations, saving you a lot of gas. Highway Driving: If most of your driving is on the highway at consistent speeds, the gasoline engine in both models will be doing most of the work. While the Hybrid still offers good highway mileage, the advantage over the standard Corolla might be less dramatic than in city driving. Commuting: For a mixed commute, the Hybrid offers the best of both worlds, using electric power in urban sections and efficient gasoline power on the open road. Everyday Ownership Experience In terms of everyday ownership, both the Toyota Corolla and Toyota Corolla Hybrid offer the same legendary Toyota reliability and quality. Maintenance for the Hybrid is very similar to a regular gas car; you still get oil changes and regular service. You won't need to learn any new charging routines or worry about finding charging stations because, as mentioned, the Hybrid charges itself. Is the Hybrid Financially Right for You? Deciding if the additional cost of a Hybrid makes financial sense depends on a few factors: How much do you drive? The more miles you put on your car, especially in the city, the quicker the fuel savings from a Hybrid can offset its higher initial price. How long do you plan to own the car? If you keep your car for many years, the long-term fuel savings of a Hybrid become even more significant. What are gas prices like in your area? Higher gas prices make the Hybrid's fuel efficiency even more valuable. If you have a shorter commute, drive fewer miles, or prefer a lower initial purchase price, the standard Toyota Corolla remains an excellent, economical choice. If you drive a lot, especially in city traffic, and plan to own your car for several years, the Toyota Corolla Hybrid could offer substantial long-term savings. Your Corolla Decision Checklist To help you make your choice, consider these points: Do you prioritize the lowest possible purchase price? (Consider the standard Toyota Corolla) Do you drive mostly in stop-and-go city traffic? (Consider the Toyota Corolla Hybrid) Are you looking for the best possible fuel economy? (Consider the Toyota Corolla Hybrid) Do you drive mostly on highways at consistent speeds? (Both are great, but the standard Toyota Corolla might be a strong contender) Are you comfortable with a slightly higher initial cost for potential long-term fuel savings? (Consider the Toyota Corolla Hybrid) Do you want a car that never needs to be plugged in but still saves gas? (Consider the Toyota Corolla Hybrid) Experience Both at Wilson Toyota of Ames The best way to truly understand the differences between the 2026 Toyota Corolla and the Toyota Corolla Hybrid is to experience them firsthand. At Wilson Toyota of Ames in Ames, we have both models in stock and ready for you to explore. Our team can answer all your questions and help you compare features and driving dynamics. As a trusted source for Vehicles for Sale near Des Moines, we invite you to visit us today. Come in, take a test drive, and discover which Toyota Corolla is the perfect match for your lifestyle. Written for Wilson Toyota of Ames By the USA TODAY Network Automotive Insights Team, in collaboration with https://vehiclesforsaleneardesmoines.com and the Vehicles For Sale Near Des Moines Register Edition. Disclaimer: This article's content is intended for informational purposes only. Vehicle specifications and features are based on data provided by J.D. Power and local dealerships and may vary by individual vehicle, VIN, trim, configuration, packages, and optional equipment. Vehicle images may not depict the exact model, trim, features, packages, accessories, or specifications described. Vehicle pricing, availability, features, and specifications are subject to change without notice. Please reference the dealership's vehicle listing and window sticker or consult the dealership directly for complete and accurate details.

Toyota Tacoma

2026 Toyota Tacoma SR5: The Sweet Spot for Everyday Truck Value?

This content was aggregated from local dealer data and insights provided by the USA Today Network Automotive Insights team using Google Gemini and the Vehicles For Sale Near Des Moines Register Edition marketplace writing team. 2026 Toyota Tacoma SR5: The Sweet Spot for Everyday Truck Value? For truck buyers seeking a smart blend of capability, comfort, and value, the 2026 Toyota Tacoma SR5 stands out. This gas-powered midsize truck offers a compelling package, especially for those who need a reliable vehicle for daily life, weekend projects, and occasional hauling without the added cost of extreme off-road features. It's a versatile choice that delivers on performance and practicality. Driving Performance and Capability Under the hood, the 2026 Toyota Tacoma SR5 boasts the powerful 2.4L i-FORCE turbocharged 4-cylinder engine, producing a strong 278 horsepower at 6000 RPM. This engine is paired with an 8-Speed Automatic transmission, providing a responsive and smooth driving experience whether you're navigating city streets or cruising on the highway. With a towing capacity of 6400 lbs and a standard payload of 1510 lbs, this Toyota Tacoma is ready for a wide range of tasks, from hauling materials for a home project to towing a small boat or trailer. The 4x2 drivetrain offers excellent fuel efficiency, with an estimated 21 MPG in the city and 26 MPG on the highway, making it an economical choice for daily commuting and longer trips. Comfort and Technology Features Inside the Double Cab of the 2026 Toyota Tacoma SR5, you'll find a welcoming environment designed for comfort and connectivity. The Black Fabric Seat Trim offers a durable and comfortable seating experience. Technology is at your fingertips with the 8-inch Toyota Audio Multimedia system, which includes 6 speakers for clear sound. Staying connected on the go is easy thanks to Apple CarPlay/Android Auto smart device wireless mirroring, allowing you to seamlessly integrate your smartphone for navigation, music, and communication. Features like hands-on cruise control add convenience to longer drives. Safety and Reliability Safety is a priority in the 2026 Toyota Tacoma SR5. It comes standard with Toyota Safety Sense P (TSS-P), a suite of advanced safety features designed to help protect you and your passengers. This includes a Pre-Collision System with Pedestrian Detection, which can help detect potential frontal collisions and, in some cases, apply braking to help mitigate or avoid an impact. These features contribute to peace of mind, knowing your Toyota Tacoma is built with your safety in mind. The SR5: A Smart Choice in the Toyota Tacoma Lineup The 2026 Toyota Tacoma SR5 occupies a sweet spot in the Tacoma lineup, offering significant upgrades over the base SR trim without the higher cost of the more specialized TRD Sport or TRD Off-Road models. Compared to the SR, the SR5 often provides more standard features, comfort enhancements, and a more refined interior, making it a better fit for drivers who spend a lot of time in their truck. For many value-conscious shoppers, the SR5 strikes the perfect balance. It delivers the powerful i-FORCE turbocharged engine and essential truck utility for daily commuting, running errands, and tackling weekend projects, but avoids the off-road specific equipment that some drivers may not need. This means you get a highly capable and comfortable truck that's still an excellent value. Ownership and Resale Value Considerations When considering a new vehicle, long-term ownership costs and future resale value are important factors. The Toyota Tacoma has a long-standing reputation for reliability and durability, which often translates into strong resale value. While no one can predict exact future market conditions, the demand for well-maintained Toyota trucks typically remains high. Factors like regular maintenance, keeping the vehicle in good condition, and avoiding excessive modifications can help preserve its value. Choosing a popular configuration like the Double Cab SR5 also tends to appeal to a broader range of future buyers. Who Should Choose the SR5? The 2026 Toyota Tacoma SR5 is an ideal choice for drivers who need a dependable, capable, and comfortable midsize truck for everyday use and light-to-moderate hauling or towing. If your driving primarily involves paved roads, occasional gravel, and you appreciate a strong engine with good fuel economy, the SR5 is likely an excellent fit. However, if you plan on serious off-road adventures that demand specialized suspension, locking differentials, or advanced terrain management systems, then a TRD Off-Road or TRD Pro trim might be a more suitable, albeit pricier, option. For most truck owners, the SR5 offers everything needed for a satisfying ownership experience. Experience the 2026 Toyota Tacoma SR5 at Wilson Toyota of Ames Ready to see if the 2026 Toyota Tacoma SR5 is the right truck for you? This impressive vehicle is currently in stock at Wilson Toyota of Ames. Visit us in Ames to explore its features firsthand, take it for a test drive, and discuss how it fits your lifestyle. Our team is here to help you find the perfect Toyota Tacoma that meets your needs, whether you are in Ames or looking at Vehicles for Sale near Des Moines. Discover the blend of power, technology, and value that the SR5 offers today. Written for Wilson Toyota of Ames By the USA TODAY Network Automotive Insights Team, in collaboration with https://vehiclesforsaleneardesmoines.com and the Vehicles For Sale Near Des Moines Register Edition. Disclaimer: This article's content is intended for informational purposes only. Vehicle specifications and features are based on data provided by J.D. Power and local dealerships and may vary by individual vehicle, VIN, trim, configuration, packages, and optional equipment. Vehicle images may not depict the exact model, trim, features, packages, accessories, or specifications described. Vehicle pricing, availability, features, and specifications are subject to change without notice. Please reference the dealership's vehicle listing and window sticker or consult the dealership directly for complete and accurate details.

Tundra

Is the 2026 Toyota Tundra i-FORCE MAX Worth It for Previous V8 Tundra Owners?

This content was aggregated from local dealer data and insights provided by the USA Today Network Automotive Insights team using Google Gemini and the Vehicles For Sale Near Des Moines Register Edition marketplace writing team. Is the 2026 Toyota Tundra i-FORCE MAX Worth It for Previous V8 Tundra Owners? For years, the rumble of a V8 engine defined the Toyota Tundra experience for many truck enthusiasts. Now, with the introduction of the 2026 Toyota Tundra i-FORCE MAX, a new era of power and efficiency has arrived. This article aims to help previous V8 Tundra owners and those new to hybrid trucks understand what the i-FORCE MAX powertrain offers and if it's the right choice for their needs. Understanding the i-FORCE MAX Hybrid Powertrain The 2026 Toyota Tundra i-FORCE MAX is not your typical fuel-economy-focused hybrid. While it does offer improved mileage, its primary purpose in a full-size truck is to enhance performance and capability. The i-FORCE MAX system combines a powerful 3.4-liter V6 engine with an electric motor, resulting in an impressive 437 horsepower and robust torque delivery. This setup provides instant torque, which is especially beneficial for heavy-duty tasks, making it a true workhorse. Driving Performance and Capability Previous V8 Tundra owners will find the transition to the i-FORCE MAX surprisingly smooth, and in many ways, an upgrade. The electric motor provides immediate power off the line, giving the Tundra a responsive feel that often surpasses traditional V8s. Paired with a smooth 10-Speed Automatic transmission, the 2026 Toyota Tundra Platinum Hybrid Crewmax 5.5' Bed offers a refined yet powerful driving experience. With 4x4 drive, it's ready for various terrains and conditions. Towing and Hauling Considerations When it comes to getting work done, the i-FORCE MAX truly shines. The instant torque from the hybrid system provides a significant advantage for towing and hauling. This 2026 Toyota Tundra boasts an impressive towing capacity of 11020 pounds and a standard payload of 1565 pounds. The electric assist helps the engine maintain power and efficiency under load, making long hauls and heavy loads feel more manageable than ever before. Fuel Economy and Ownership Priorities While the i-FORCE MAX delivers serious power, it also offers better fuel efficiency compared to its V8 predecessors. The 2026 Toyota Tundra Platinum Hybrid Crewmax 5.5' Bed achieves an estimated 19 MPG in the city, 22 MPG on the highway, and 20 MPG combined. For truck owners who prioritize a balance of power, capability, and improved efficiency, the i-FORCE MAX presents a compelling argument. If your ownership priorities include modern technology and a forward-thinking powertrain, this Tundra is designed to meet those needs. Comfort and Technology Features Inside, the 2026 Toyota Tundra Platinum Hybrid Crewmax 5.5' Bed offers a premium experience. Enjoy the convenience of Apple CarPlay/Android Auto smart device wireless mirroring, keeping you connected on the go. The first and second-row sliding and tilting glass sunroof with express open/close activation and sunshade adds an open, airy feel to the cabin. Comfort is further enhanced by Premium Leather Seat Trim and Heated Sport Front Bucket Seats, ensuring every journey is enjoyable. Safety and Reliability Safety is paramount in the 2026 Toyota Tundra. It comes equipped with advanced features designed to provide peace of mind. Key safety technologies include Lane Tracing Assist (LTA) hands-on cruise control, which helps keep the vehicle centered in its lane, and a Pre-Collision System with Pedestrian Detection, designed to help prevent accidents. These features contribute to a secure driving environment for you and your passengers. Who Benefits Most from the i-FORCE MAX? The 2026 Toyota Tundra i-FORCE MAX is an excellent choice for previous V8 Tundra owners who desire more immediate power, enhanced towing and hauling performance, and better fuel efficiency without sacrificing capability. It's also ideal for new truck buyers who want a modern powertrain that delivers both strength and smarter consumption. If you frequently tow, carry heavy loads, or simply appreciate the feeling of abundant, accessible power, the i-FORCE MAX is designed to exceed expectations. Experience the 2026 Toyota Tundra i-FORCE MAX in Ames Ready to experience the power and innovation of the 2026 Toyota Tundra i-FORCE MAX for yourself? This exceptional truck, the Platinum Hybrid Crewmax 5.5' Bed, is in stock now at Wilson Toyota of Ames. We invite you to visit our dealership in Ames to see why this Tundra is making waves. Discover our selection of Vehicles for Sale near Des Moines and let our team help you find the perfect truck for your lifestyle. Written for Wilson Toyota of Ames By the USA TODAY Network Automotive Insights Team, in collaboration with https://vehiclesforsaleneardesmoines.com and the Vehicles For Sale Near Des Moines Register Edition. Disclaimer: This article's content is intended for informational purposes only. Vehicle specifications and features are based on data provided by J.D. Power and local dealerships and may vary by individual vehicle, VIN, trim, configuration, packages, and optional equipment. Vehicle images may not depict the exact model, trim, features, packages, accessories, or specifications described. Vehicle pricing, availability, features, and specifications are subject to change without notice. Please reference the dealership's vehicle listing and window sticker or consult the dealership directly for complete and accurate details.