Wilson Toyota of Ames

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June 2025 Newsletter

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May Recap:

As May came to a close, we wrapped up the month with one of our most anticipated annual traditions—the Memorial Day Sales Event. It was a weekend full of great deals, great people, and gratitude for those who serve.

Meet June's Employee Spotlight, Steven!


STEVEN ESTRADA
Sales Professional

ABOUT
I’m 22 years old, born in New York City, and raised in Orlando, Florida. Moving to Ames, Iowa, has been a big change, but I’ve really embraced this new chapter in my life. I have a strong love for cars and enjoy spending time with my girlfriend, Jordan, and our Scottish Fold cat, Chip. Since moving here, I’ve become a big Cyclone fan.

My older sister lives in New York City and works in fashion, while my younger brother is currently attending Parsons School of Design there. My parents live in Orlando, Florida, where they work as missionaries with CRU. It’s inspiring to see my family pursuing their passions and making a difference, and it motivates me to stay focused on my own goals.

HOW LONG HAVE YOU BEEN WITH WILSON TOYOTA?
I’ve been with Wilson Toyota for about four years now, and it’s amazing how fast the time has flown by. I’ve really enjoyed growing with the team and helping customers find the perfect vehicle. It’s a great place to work, and the supportive atmosphere makes every day rewarding.

WHAT ARE YOU MOST PROUD OF IN YOUR CAREER SO FAR?
I’m incredibly proud of the journey I’ve had in this industry. Since transitioning into sales, I’ve committed myself to learning as much as possible and always putting my customers’ needs first. Building genuine connections, truly listening to what my customers want, and helping them find the right vehicle has been deeply rewarding. Every day, I’m reminded of the trust people place in me, which motivates me to keep growing and providing the best possible experience.

I’m grateful to have sold over $10 million worth of vehicles in my first year, but what matters most to me is the trust and lasting relationships I’ve built with my customers.

WHY WILSON TOYOTA?
I chose to work at Wilson Toyota because of the strong reputation the dealership has for quality and customer service. I appreciate being part of a team that values integrity and puts customers first. What really sets Wilson Toyota apart is that it’s a family-owned business that has been serving the community for over 40 years, which creates a unique, welcoming atmosphere you don’t often find at typical car dealerships. The supportive environment here allows me to grow professionally while providing the best experience possible for my customers. It’s rewarding to work for a company that not only offers great products but also truly cares about the people it serves.

WHO IS A WILSON TOYOTA EMPLOYEE WHO INSPIRES YOU?
One co-worker that really inspires me is Josh Holz, our GSM. He’s a natural leader with a talent for bringing out the best in everyone around him. Even on the busiest days, he always leads with a calm, confident approach that earns everyone’s respect. He’s incredibly smart and speaks from real experience, always sharing practical insights and advice that come from truly knowing the business inside and out. What I also admire is his understanding and forgiveness—he recognizes that everyone has off days and is patient and fair when things don’t go perfectly. Watching how he supports the team and builds strong relationships with both customers and employees has been a huge inspiration to me and pushes me to keep growing every day.

WHAT WAS YOUR FIRST CAR?
My first car was a 2001 Mustang convertible in Highland Green. It was such a fun car to drive, especially with the top down. That Mustang really got me hooked on cars and everything about the driving experience.

WHAT IS YOUR HIDDEN TALENT?
My hidden talent is surfing. I grew up in Florida spending a lot of time on the water, doing everything from boogie boarding and skim boarding to water skiing. I learned to surf there, and now that I’m in Iowa without an ocean, I’ve switched to wake surfing and am currently working on wake foiling.

Summer starts at Wilson Toyota!

Don’t let the heat drain your summer vibes—or your battery. Enjoy $20 off battery installation throughout June! Fresh air isn’t just for beach day —and a clean engine air filter keeps it running smoothly and efficiently. Get it for only $25 with any service! We will be at the Ames on the Half Shell every Friday in June, so be sure to stop by!

Recommended Posts

RAV4

Can the Toyota RAV4 Handle Your Workweek and Weekend Adventures?

This content was aggregated from local dealer data and insights provided by the USA Today Network Automotive Insights team using Google Gemini and the Vehicles For Sale Near Des Moines Register Edition marketplace writing team. Can the Toyota RAV4 Handle Your Workweek and Weekend Adventures? In today's fast-paced world, finding a vehicle that can keep up with every aspect of your life is essential. You need a reliable ride for the daily grind, a comfortable companion for long journeys, and a capable partner for spontaneous adventures. For many drivers, the ideal solution is an SUV that blends practicality with a spirit of exploration. The Toyota RAV4 stands out as a prime example of a vehicle designed to meet these diverse demands, seamlessly transitioning from your Monday morning commute to your weekend escapades. Your Everyday Companion: Daily Commuting and Family Responsibilities The Toyota RAV4 is engineered with everyday life in mind. Its refined driving dynamics make daily commutes to work smooth and enjoyable, even during rush hour. Maneuvering through city streets for grocery shopping or running errands becomes effortless, thanks to its responsive handling and thoughtful design. The interior is crafted for comfort, ensuring that every commute, whether it's a short trip to the office or a longer drive across town, is relaxing for both the driver and passengers. For families, the RAV4 truly shines. It provides ample passenger comfort, making school pickups, sports practices, and visiting friends and family a breeze. The focus on safety systems means you can drive with confidence, knowing that advanced features are working to protect your loved ones. From carpooling to family vacations, the Toyota RAV4 offers the peace of mind and reliability that busy families depend on, ensuring that every journey is secure and comfortable. Embrace the Open Road: Weekend Travel and Road-Trip Comfort When the workweek ends, the Toyota RAV4 is ready to embark on new adventures. Its capability for weekend travel is unmatched, whether you're planning an airport run to pick up relatives or heading out for a spontaneous road trip. The spacious cabin and comfortable seating ensure that long drives are enjoyable for everyone on board. Imagine setting off on a family vacation, with everyone settled in, enjoying the ride as miles melt away. Road-trip comfort is a hallmark of the RAV4. Its well-tuned suspension absorbs bumps, providing a smooth ride even on less-than-perfect roads. This makes extended journeys, like visiting friends and family several states away, much more pleasant. With Toyota's renowned reputation for durability and reliability, you can hit the open road with confidence, knowing your RAV4 is built to go the distance. Unleash Your Inner Explorer: Outdoor Recreation and Active Lifestyles For those with an active lifestyle and a passion for outdoor hobbies, the Toyota RAV4 is the perfect partner. It's built to handle weekend camping trips, hiking excursions, and any other adventure you can dream up. The cargo's versatility is a game-changer for outdoor enthusiasts. Need to carry bicycles, kayaks, or other outdoor gear? The RAV4’s adaptable cargo management system, often featuring fold-flat rear seats, provides the space you need to transport your equipment safely and securely. Whether you're packing up for a day at the lake, heading to the trailhead for a challenging hike, or simply exploring new scenic routes, the Toyota RAV4 offers the capability and space to support your active pursuits. Its robust design is ready for a variety of terrains, allowing you to venture beyond the pavement and discover new horizons. Smart and Connected: Technology Needs and Long-Term Ownership Value In today's connected world, a vehicle's technology features are just as important as its performance. The Toyota RAV4 addresses technology needs with an intuitive infotainment system that keeps you connected and entertained. With easy-to-use navigation, seamless smartphone integration, and a range of connectivity options, you can stay informed and in touch, whether you're navigating to a new destination or simply enjoying your favorite podcasts. Beyond the immediate benefits, the Toyota RAV4 represents excellent long-term ownership value. Toyota's commitment to quality and durability means the RAV4 is built to last, offering years of dependable service. This reliability, combined with thoughtful engineering, contributes to strong resale value, making the RAV4 a smart investment for the future. It’s a vehicle designed not just for today’s needs, but for the journey ahead. Discover Your Perfect Toyota RAV4 at Wilson Toyota of Ames At Wilson Toyota of Ames, we understand the desire for a vehicle that truly does it all. That's why we're proud to feature the versatile Toyota RAV4. We have a selection of Toyota RAV4 models ready for you to explore, including the advanced 2026 Toyota RAV4, which is currently in stock. Whether you're interested in a specific trim or simply want to experience the overall value and performance of this exceptional SUV, our team is here to help. Located in Ames, Iowa, Wilson Toyota of Ames is dedicated to providing an outstanding car-buying experience. Our knowledgeable staff is committed to helping you find the perfect vehicle to fit your lifestyle and budget. We pride ourselves on our excellent service and our commitment to customer satisfaction. Many of our customers find us through Vehicles for Sale near Des Moines, a testament to our wide reach and trusted reputation in the region. We invite you to visit us at 2212 South Duff Ave., Ames, Iowa 50010. Our business hours are Monday 8:00am-8:00pm, Tuesday 8:00am-6:00pm, Wednesday 8:00am-8:00pm, Thursday 8:00am-8:00pm, Friday 8:00am-6:00pm, and Saturday 9:00am-5:00pm. You can also reach us by phone at (515) 232-4081 to speak with a member of our friendly team. Don't just dream about a vehicle that can handle your workweek and weekend adventures—make it a reality. Come to Wilson Toyota of Ames today and experience the Toyota RAV4 for yourself. Schedule a test drive and discover why the Toyota RAV4 is the ideal SUV for your daily life, your family, and all your future explorations. Written for Wilson Toyota of Ames By the USA TODAY Network Automotive Insights Team, in collaboration with https://vehiclesforsaleneardesmoines.com and the Vehicles For Sale Near Des Moines Register Edition. Disclaimer: The content provided in this article is intended for informational purposes only. Vehicle images may not depict the exact model, trim, features, packages, accessories, or specifications described. Vehicle pricing, availability, features, and specifications are subject to change without notice. Please consult the dealership directly for complete and accurate vehicle information.

Toyota Camry

Why the Toyota Camry Continues to Be One of the Best Values in the Automotive Market

This content was aggregated from local dealer and data and insights provided by the USA Today Network Automotive Insights team using Google Gemini and the Vehicles For Sale Near Des Moines Register Edition marketplace writing team. Why the Toyota Camry Continues to Be One of the Best Values in the Automotive Market In today's fast-paced world, finding a vehicle that offers lasting value, reliability, and everyday practicality is more important than ever. While the automotive market constantly changes, one model consistently stands out for its ability to deliver on all these fronts: the Toyota Camry. For decades, the Toyota Camry has been a top choice for drivers seeking a smart investment in their transportation. What Creates Value in a Modern Vehicle? True value in a modern vehicle goes beyond just the purchase price. It encompasses a blend of factors, including long-term reliability, fuel efficiency, advanced safety features, comfortable interiors, and a strong resale value. A vehicle that excels in these areas provides peace of mind and saves money over time, making it a truly valuable asset. Why Buyers Continue Considering Sedans Despite the rise of SUVs, sedans like the Toyota Camry remain a popular choice for many reasons. They often offer better fuel economy, a smoother ride, and easier handling in urban environments. Sedans are typically more aerodynamic, which contributes to their efficiency, and their lower center of gravity can provide a more engaging driving experience. For many, the classic sedan design simply makes sense for daily life. How the Toyota Camry Supports Daily Commuting For daily commuters, the Toyota Camry is an ideal partner. Its impressive fuel economy helps keep gas costs down, with models like the 2026 Toyota Camry SE FWD achieving an estimated 48 MPG in the city and 47 MPG on the highway. Even the 2026 Toyota Camry SE Nightshade AWD offers excellent efficiency at 46 MPG city and 46 MPG highway. The comfortable seating and quiet cabin make long drives more enjoyable, while features like Apple CarPlay/Android Auto smart device wireless mirroring keep you connected without distraction. Advanced safety systems, including Lane Tracing Assist (LTA) hands-on cruise control and Pre-Collision System with Pedestrian Detection, add an extra layer of confidence to every journey. Family Transportation Considerations When it comes to family transportation, the Toyota Camry provides a safe and spacious environment. Its generous interior offers ample room for passengers and cargo, making it suitable for school runs, grocery trips, and weekend adventures. The robust suite of safety features, including Curve Speed Management automatic curve slowdown cruise control, ensures that everyone on board is well-protected. Families appreciate the reliability of a Toyota Camry, knowing it's built to handle the demands of everyday family life. Comfort and Convenience Benefits The Toyota Camry is designed with comfort and convenience in mind. Standard features like Apple CarPlay/Android Auto ensure seamless smartphone integration. Available options can further enhance your experience, such as heated front seats for those colder mornings, an Auto-Dimming Rearview Mirror with HomeLink, and a Smart Key System for easy access. For an elevated experience, some models offer a Power Tilt/Slide Panoramic Roof with Power Sunshade, bringing in more light and an open feel. Why Ownership Confidence Matters Ownership confidence is invaluable. Knowing that your vehicle is built to last, requires minimal maintenance, and holds its value provides immense peace of mind. Toyota's reputation for quality and durability means that when you choose a Toyota Camry, you're investing in a vehicle that you can depend on for years to come. This confidence allows you to focus on the road ahead, rather than worrying about unexpected issues. How Long-Term Satisfaction Influences Value Long-term satisfaction is a key component of a vehicle's true value. A car that continues to perform reliably, offers consistent comfort, and maintains its appeal over time contributes to a higher overall ownership experience. The Toyota Camry consistently ranks high in owner satisfaction surveys, largely due to its proven dependability and low cost of ownership. This long-term satisfaction directly translates into a strong resale value, making the Toyota Camry a smart financial choice. What Owners Appreciate Most After Purchase After purchasing a Toyota Camry, owners frequently highlight its outstanding fuel efficiency, smooth and quiet ride, and the comfort of its interior. The intuitive technology, especially the easy integration of Apple CarPlay and Android Auto, is also a common point of praise. Most importantly, owners appreciate the peace of mind that comes with owning a vehicle known for its exceptional reliability and safety, allowing them to enjoy their car without constant worry. Which Buyers Benefit Most from the Toyota Camry? The Toyota Camry is an excellent choice for a wide range of buyers. Commuters will appreciate its fuel efficiency and comfortable ride. Small families will find its spacious interior and advanced safety features reassuring. First-time car buyers will benefit from its reliability and ease of ownership. Anyone seeking a dependable, practical, and long-lasting vehicle that offers great value will find the Toyota Camry to be an outstanding option. What Shoppers Should Evaluate Before Purchasing Before purchasing any vehicle, shoppers should evaluate their specific needs, budget, and desired features. Consider how the vehicle will fit into your daily life, whether it's for commuting, family transport, or weekend trips. It's always recommended to take a test drive to experience the vehicle firsthand. At Wilson Toyota of Ames in Ames, we have the 2026 Toyota Camry SE FWD and the 2026 Toyota Camry SE Nightshade AWD in stock, ready for you to explore. Visit us at 2212 South Duff Ave. in Ames, Iowa, or call (515) 232-4081 to learn more about the exceptional value and practicality that the Toyota Camry offers. Written for Wilson Toyota of Ames By the USA TODAY Network Automotive Insights Team, in collaboration with https://vehiclesforsaleneardesmoines.com and the Vehicles For Sale Near Des Moines Register Edition. Disclaimer: The content provided in this article is intended for informational purposes only. Vehicle images may not depict the exact model, trim, features, packages, accessories, or specifications described. Vehicle pricing, availability, features, and specifications are subject to change without notice. Please consult the dealership directly for complete and accurate vehicle information.

Toyota Tacoma

Why Toyota Tacoma Technology Has Become a Major Selling Point for Modern Truck Buyers

This content was aggregated from local dealer and data and insights provided by the USA Today Network Automotive Insights team using Google Gemini and the Vehicles For Sale Near Des Moines Register Edition marketplace writing team. Why Toyota Tacoma Technology Has Become a Major Selling Point for Modern Truck Buyers Today's truck buyers are looking for more than just raw power and rugged capability. While the Toyota Tacoma has always been known for its strength and reliability, modern drivers also expect advanced technology that makes their lives easier, safer, and more connected. This shift means that the tech features in a truck like the Toyota Tacoma are now a major reason why many people choose to buy one. Technology: A Key Consideration for Truck Buyers In the past, technology in a truck might have meant a good radio. Now, it means a whole suite of features designed to enhance every part of the ownership experience. From daily commutes to weekend adventures, technology plays a crucial role. Buyers want their truck to be an extension of their digital lives, offering convenience and control right from the driver's seat. How Connectivity Improves Ownership Satisfaction Staying connected on the go is more important than ever. Features like Apple CarPlay and Android Auto, available wirelessly in the Toyota Tacoma, allow drivers to seamlessly integrate their smartphones. This means easy access to apps, music, messages, and calls through the truck’s display. This level of connectivity doesn't just make driving more enjoyable; it improves ownership satisfaction by keeping you in touch with your world, no matter where the road takes you. Digital Displays and Information Accessibility Modern trucks feature advanced digital displays that put all the information you need right at your fingertips. Instead of traditional gauges, drivers can customize what they see, from navigation directions to vehicle performance data. This easy access to information helps drivers stay focused on the road while quickly getting updates about their journey or truck's status. Driver-Assistance Technology Benefits Safety is a top priority, and driver-assistance technologies offer peace of mind. The Toyota Tacoma includes systems like Pre-Collision System with Pedestrian Detection and Toyota Safety Sense P (TSS-P) forward collision mitigation. These features actively help prevent accidents by warning drivers of potential dangers and even applying brakes if needed. Hands-on cruise control also makes long drives less tiring, adding to overall safety and comfort. Navigation and Route-Planning Tools Getting lost is a thing of the past with integrated navigation and route-planning tools. Whether you're exploring new trails or just trying to find the quickest way to work, these systems provide clear, turn-by-turn directions. They can also offer real-time traffic updates, helping you avoid delays and reach your destination more efficiently. Smartphone Integration Advantages The advantages of smartphone integration go beyond just entertainment. With Apple CarPlay and Android Auto, you can use your phone's navigation apps, stream podcasts, and even dictate text messages without ever picking up your device. This hands-free operation is not only safer but also incredibly convenient, making every trip in your Toyota Tacoma more productive and enjoyable. Technology Benefits During Commuting For many, a truck is also a daily commuter. Technology makes these daily drives significantly better. Features like hands-on cruise control reduce driver fatigue, while seamless smartphone integration allows you to catch up on audiobooks or calls. The advanced infotainment system can transform rush hour into a more relaxed experience, making the 2026 Toyota Tacoma an excellent choice for city and highway driving alike. How Technology Supports Outdoor Adventures The Toyota Tacoma is built for adventure, and its technology supports this spirit. While the specific 2026 Toyota Tacoma models available at Wilson Toyota of Ames in Ames offer rugged capabilities, technology enhances the outdoor experience. Features like integrated trailer brake controllers (available on certain trims) make towing easier and safer, while available power outlets in the bed can power tools or camping equipment. Even remote access features can be beneficial when preparing for a trip. Why Convenience Influences Truck-Buying Decisions Ultimately, convenience is a huge factor in truck-buying decisions. Buyers want a vehicle that fits seamlessly into their busy lives. Technology delivers this convenience through effortless connectivity, intuitive controls, and features that simplify tasks. From starting your truck remotely to easily finding your way, these technological advancements make owning a Toyota Tacoma a truly convenient experience. What Buyers Should Compare When Evaluating Truck Technology When evaluating truck technology, buyers should compare: Ease of Use: Is the infotainment system intuitive? Connectivity Options: Does it offer wireless Apple CarPlay/Android Auto? Safety Features: What driver-assistance systems are included? Utility Tech: Are there features that aid towing, hauling, or off-roading? Updates: How does the system receive updates? By looking at these aspects, you can ensure the technology in your new Toyota Tacoma meets all your needs. Experience the Future of Trucking at Wilson Toyota of Ames Ready to see how advanced technology enhances the driving experience in a new Toyota Tacoma? Visit Wilson Toyota of Ames at 2212 South Duff Ave. in Ames, Iowa. Our team is here to show you the impressive features of the 2026 Toyota Tacoma and help you find the perfect truck for your lifestyle. Call us at (515) 232-4081 or stop by during our business hours: Monday 8:00am-8:00pm, Tuesday 8:00am-6:00pm, Wednesday 8:00am-8:00pm, Thursday 8:00am-8:00pm, Friday 8:00am-6:00pm, Saturday 9:00am-5:00pm. Written for Wilson Toyota of Ames By the USA TODAY Network Automotive Insights Team, in collaboration with https://vehiclesforsaleneardesmoines.com and the Vehicles For Sale Near Des Moines Register Edition. Disclaimer: The content provided in this article is intended for informational purposes only. Vehicle images may not depict the exact model, trim, features, packages, accessories, or specifications described. Vehicle pricing, availability, features, and specifications are subject to change without notice. Please consult the dealership directly for complete and accurate vehicle information.