May Recap:
As May came to a close, we wrapped up the month with one of our most anticipated annual traditions—the Memorial Day Sales Event. It was a weekend full of great deals, great people, and gratitude for those who serve.
Meet June’s Employee Spotlight, Steven!
STEVEN ESTRADA
Sales Professional
ABOUT
I’m 22 years old, born in New York City, and raised in Orlando, Florida. Moving to Ames, Iowa, has been a big change, but I’ve really embraced this new chapter in my life. I have a strong love for cars and enjoy spending time with my girlfriend, Jordan, and our Scottish Fold cat, Chip. Since moving here, I’ve become a big Cyclone fan.
My older sister lives in New York City and works in fashion, while my younger brother is currently attending Parsons School of Design there. My parents live in Orlando, Florida, where they work as missionaries with CRU. It’s inspiring to see my family pursuing their passions and making a difference, and it motivates me to stay focused on my own goals.
HOW LONG HAVE YOU BEEN WITH WILSON TOYOTA?
I’ve been with Wilson Toyota for about four years now, and it’s amazing how fast the time has flown by. I’ve really enjoyed growing with the team and helping customers find the perfect vehicle. It’s a great place to work, and the supportive atmosphere makes every day rewarding.
WHAT ARE YOU MOST PROUD OF IN YOUR CAREER SO FAR?
I’m incredibly proud of the journey I’ve had in this industry. Since transitioning into sales, I’ve committed myself to learning as much as possible and always putting my customers’ needs first. Building genuine connections, truly listening to what my customers want, and helping them find the right vehicle has been deeply rewarding. Every day, I’m reminded of the trust people place in me, which motivates me to keep growing and providing the best possible experience.
I’m grateful to have sold over $10 million worth of vehicles in my first year, but what matters most to me is the trust and lasting relationships I’ve built with my customers.
WHY WILSON TOYOTA?
I chose to work at Wilson Toyota because of the strong reputation the dealership has for quality and customer service. I appreciate being part of a team that values integrity and puts customers first. What really sets Wilson Toyota apart is that it’s a family-owned business that has been serving the community for over 40 years, which creates a unique, welcoming atmosphere you don’t often find at typical car dealerships. The supportive environment here allows me to grow professionally while providing the best experience possible for my customers. It’s rewarding to work for a company that not only offers great products but also truly cares about the people it serves.
WHO IS A WILSON TOYOTA EMPLOYEE WHO INSPIRES YOU?
One co-worker that really inspires me is Josh Holz, our GSM. He’s a natural leader with a talent for bringing out the best in everyone around him. Even on the busiest days, he always leads with a calm, confident approach that earns everyone’s respect. He’s incredibly smart and speaks from real experience, always sharing practical insights and advice that come from truly knowing the business inside and out. What I also admire is his understanding and forgiveness—he recognizes that everyone has off days and is patient and fair when things don’t go perfectly. Watching how he supports the team and builds strong relationships with both customers and employees has been a huge inspiration to me and pushes me to keep growing every day.
WHAT WAS YOUR FIRST CAR?
My first car was a 2001 Mustang convertible in Highland Green. It was such a fun car to drive, especially with the top down. That Mustang really got me hooked on cars and everything about the driving experience.
WHAT IS YOUR HIDDEN TALENT?
My hidden talent is surfing. I grew up in Florida spending a lot of time on the water, doing everything from boogie boarding and skim boarding to water skiing. I learned to surf there, and now that I’m in Iowa without an ocean, I’ve switched to wake surfing and am currently working on wake foiling.
Summer starts at Wilson Toyota!
Don’t let the heat drain your summer vibes—or your battery. Enjoy $20 off battery installation throughout June! Fresh air isn’t just for beach day —and a clean engine air filter keeps it running smoothly and efficiently. Get it for only $25 with any service! We will be at the Ames on the Half Shell every Friday in June, so be sure to stop by!
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