Wilson Toyota of Ames

Call 515-232-4081 Directions

New Toyota RAV4 for Sale in Ames, IA

While every reasonable effort is made to ensure the accuracy of this data, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with a dealership sales representative. We are not responsible for the accuracy of the information provided by Autocheck. Pricing may include current manufacturer promotions and incentives, and/or bonus cash from Toyota Financial Serivces. Other rebates may be available for further discount. All prices reflect a cash payment transaction and must be paid in full the same day. All vehicles subject to prior sale. Advertised price excludes tax, title, registration, MA Inspection, and $180 documentation fee

Shop the New Toyota RAV4 in Ames, IA

The RAV4 is the vehicle that fits the widest slice of life around Ames: big enough for a dorm move-in weekend at Iowa State, small enough to park downtown, and sure-footed enough that a February morning on an unplowed street is a non-event. It is the default answer for a lot of households here, and the redesigned version earns that position more convincingly than the one it replaced.

The RAV4 is now all-hybrid. There is no gas-only version, which simplifies the decision to one question: standard hybrid, or plug-in. The standard hybrid runs like any other Toyota hybrid and never needs a cord. The plug-in makes 324 horsepower, comes with all-wheel drive as standard, and carries an EPA-estimated range of up to 54 all-electric miles on the SE. For context, Ames to downtown Des Moines is roughly 35 miles, so a plug-in owner with a garage outlet can cover most local driving without burning fuel and still road-trip on gas.

On trim: the SE is the volume choice and the deepest part of our stock. XLE Premium is the value sweet spot for people who want the comfort content without the sport styling. The XSE sharpens the look and the suspension. Limited is the quiet, loaded one. Woodland is the genuinely interesting outlier, with a raised ride height and all-terrain-minded tires, and it is the pick if your weekends involve a trailhead or a gravel boat ramp rather than a parking garage.

Shop the New Toyota RAV4 by Trim

Shop the RAV4 by Powertrain

Shop the RAV4 by Condition

RAV4 Deals, Rebates, and Incentives

The redesigned RAV4 is in demand, which means offers here are narrower than on slower-moving models and worth re-checking rather than assuming. Start with the current RAV4 specials and the Toyota manufacturer incentives page. If you are looking at the plug-in, ask us what incentives currently apply to plug-in hybrids, since those programs change and eligibility often depends on how the deal is structured rather than on the vehicle alone. Recent graduates may qualify for the Toyota College Graduate Rebate, eligible military families for the Toyota Military Rebate, and every RAV4 includes ToyotaCare scheduled maintenance for two years.

Finance, Lease, or Trade at Wilson Toyota of Ames

Compact SUVs are the most requested thing on our used lot, which tends to work in your favor when you trade one in. Value your trade to see where you stand, then get pre-approved and run a payment through the payment calculator. Because the redesigned RAV4 moves quickly, having financing settled early is often the difference between getting the trim and color you wanted and waiting on the next allocation. We deliver to buyers across Story County and the north Des Moines suburbs from 2212 South Duff Ave.

Shop New Toyota Vehicles in Ames, IA

Ready to drive one? Wilson Toyota of Ames is at 2212 South Duff Ave in Ames, IA. Call 515-232-4081, send us a message, or check today's hours before you head over.

Buying a RAV4 at Wilson Toyota of Ames: Common Questions

Is every new RAV4 a hybrid?

Yes. The redesigned RAV4 is hybrid only, offered either as a standard hybrid or as a plug-in hybrid. There is no gas-only RAV4 in the current lineup, so the real decision is whether you want to plug in.

How far can the RAV4 Plug-in Hybrid go on electricity?

Up to an EPA-estimated 54 all-electric miles on the SE, with the other plug-in trims slightly behind that. Once the battery is depleted it keeps running as a normal hybrid, so range anxiety is not really part of the ownership experience.

Should I buy the standard hybrid or the plug-in?

If you can plug in at home and most of your driving is around Ames and Story County, the plug-in covers a lot of days without using fuel and gives you 324 horsepower and standard AWD. If you cannot charge where you park, buy the standard hybrid; a plug-in you never plug in is just a heavier hybrid.

Which RAV4 trim should I get?

The SE for most buyers, and it is what we stock most deeply. XLE Premium is the value pick for comfort content, XSE for a sportier look and firmer ride, Limited for the quietest and most equipped version, and Woodland if you want the extra ride height and all-terrain tires.

Can I trade in my current SUV?

Yes, any make or model. Start with the online estimate so you have a number to work from, then bring it to 2212 South Duff Ave and we will confirm it.

Can I start the purchase online?

Yes. Get pre-approved, value your trade, and estimate a payment before you ever walk in. Most of our RAV4 buyers have the deal mostly built before they arrive.

EPA-estimated ratings; actual mileage and electric range vary with driving conditions, temperature, and charging habits. Horsepower is a manufacturer figure for the current model year. Offers subject to change; see dealer for current program eligibility.

* All content, images, and data displayed on this website are the exclusive property of the dealer or its licensors, and are protected by applicable copyright and other intellectual property laws. Unauthorized use, including but not limited to data scraping, automated data collection, or programmatic extraction of any material from this website, is strictly prohibited. Any such activity may result in legal action. By accessing this website, you agree not to copy, reproduce, distribute, or otherwise exploit any content without the express written permission of the dealer.